Step 1 of 12 8% PurposeWhat are your top 3 business values?* Adventure Affection Challenging Problems Building Relationships Competence Competition Creativity Leadership Effectiveness Ethical Practice Financial Gain Freedom Growth Honesty Independence Helping Others Integrity Health Money Meaningful Work Recognition Quality Relationships Reputation Accountability Stability Contribution Commitment I can recite my business vision in 30 seconds or less.*I can'tI sort of can'tI sort of canI canWhen I tell other people about my vision, they want to help or be part of it.*No, not at all.Not really.Kind of.They're all in.The vision I have for my business...*Is unclear.Doesn't scare me.Scares me, but I know what to do.Is clear and I know how to achieve it. MarketingI have a Marketing BudgetI don't even have a budget for my businessNo, I don't see the pointYes, but I decide as I goYes, and I stick to my budgetI have a Strong Marketing StrategyI don't even have a strategy/plan for my businessNo, I don't see the pointYes, but I decide as I goYes, and I review my plan regularlyI have Strong Marketing ExecutionI barely do any marketingI'm really inconsistentI'm pretty good, but there's room to improveI totally rock it! I'm a marketing machine!I advertise or pay for marketingNo, it's too expensiveNo, I'm willing to but I hold backYes, but I'm not happy with my results or ROIYes, I'm really satisfied with my results or ROII use Social Media for my MarketingNo, I hate itNo, I'm willing to but it's too much workYes, but I'm not happy with my results or ROIYes, I'm really satisfied with my results or ROII receive _____ inquiries for my services/products every day01-45-910-15I convert _____ of my inquiries to the next step of my marketing funnel every day0%, what is a marketing funnel<25%, it's not as good as I want it to be25<->70%, I'm pretty satisfied but I want it better>70%, I'm killing it! SalesI sell at least _____ of my services/products every day01-45-910-15I convert _____ of my opportunities into sales revenue every day0%, my sales are more on a monthly basis<25%, it's not as good as I want it to be25<->70%, I'm pretty satisfied but I want it better>70%, I'm killing it!I know how much margin I/my sales team makes on every saleNo, what is "margin"?Kind of, I know for sure by the end of the yearYes, but it's more of a guessYes, I have tight controls in place to maintain my target marginI know exactly how many sales I need to make each week to hit my business goalsNo, is this a thing?I know what I need for the year, but not for the week or monthYes, but it's more of a guessYes, I have it calculated exactly and I work to hit it every week Production Accounting Leadership Management Systems Processes People and Team Accountability Communications
