Just like individuals, Businesses and Organizations, especially those who have a strong brand, clearly know what their core values are. In the case of soloprenuers or small organizations, the owner/leader have a strong personal influence over the brands core values. In larger organizations, it takes some conscious effort, but is probably worth more. Use the following list of values to SELECT AND ID YOUR TOP 5 core values. You can only select 5, choose wisely and take your time.